How The Local Gem Works
Create Your Account
Sign up free in under 60 seconds - no credit card needed.
- Free forever plan
- No credit card
- 60-second setup
Create Your Account
Build Your Profile
Add services, upload photos, and set your hours - your digital storefront.
- Unlimited services
- Photo gallery
- Hours & location
Get Discovered
Instantly visible in our directory - clients search by location, service, or rating.
- Instant visibility
- Location search
- Reviews boost rank
Upgrade to Premium
Unlock online booking, client management, marketing, and analytics.
- 30-day free trial
- Cancel anytime
- No contracts
Grow Your Business
Track bookings, manage clients, and run marketing from one dashboard.
- Booking calendar
- Client history
- Revenue tracking
Not Just for Salon Owners
Working at a franchise like Great Clips? Renting a chair? The Local Gem helps you build your own brand and client base - no matter where you work today.
Franchise Stylists
You do amazing work at Great Clips, Supercuts, or Sport Clips - but all the clients belong to the franchise. The Local Gem helps you get discovered and build your personal brand while you're still employed.
Bookings and payments still go through your employer as usual - The Local Gem is your discovery and brand-building tool. You bring more clients to your chair, earn more, and build a client base for your future.
- Clients find you online and come to your chair at the franchise
- Slow day? Share your profile to bring more walk-ins and boost your earnings
- Collect reviews under your own name - your portable reputation
- When you go independent, your clients already know and trust you
Chair & Booth Renters
You're already running your own business - use the full platform. Your own booking page, client management, payments, and marketing tools.
- Your own booking link - clients book and pay you directly
- Full client management, schedule, and marketing tools
- Take your entire client list if you move locations
Your clients. Your brand. Your future. Whether you use The Local Gem to get discovered at your current job or to run your entire independent business - every review and client relationship belongs to you.
The Booking Pipeline
This is what happens when a client discovers your business on The Local Gem.
Free Forever
- Directory listing
- Business profile
- Contact info visible
- Reviews and ratings
Premium30-day free trial
- Everything in Free
- Online booking system
- Client management
- Marketing automation
- Priority in search
- Analytics dashboard
Trusted by Beauty Professionals
See what business owners are saying about The Local Gem.
“I used to lose 6 hours a week managing DMs and phone bookings. Now clients book themselves - I just do hair.”
“The marketing engine fills my slow days automatically. My monthly revenue jumped 50% within the first month on Premium.”
“We got 12 new clients in our first 3 weeks just from the directory listing - without spending a dollar on ads.”
Frequently Asked Questions
Everything you need to know before getting started.
Yes - your listing, profile, reviews, and contact info are free forever. No hidden fees.
No credit card required. You get 30 days of Premium automatically, then keep your free plan if you don't upgrade.
Under 5 minutes. Add your services and location, and you're live in our directory.
Yes - guest booking is supported. Clients pick a time, enter their info, and confirm.
You keep all free features. Premium tools like booking and marketing just pause until you subscribe.
Built for independents - no bloat, no contracts, a genuinely useful free plan, and a marketing engine that fills your empty slots.
Ready to Get Started?
Join thousands of beauty professionals already growing their business on The Local Gem.
Start Your Free Trial