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How The Local Gem Works

Step 1

Create Your Account

Sign up free in under 60 seconds - no credit card needed.

  • Free forever plan
  • No credit card
  • 60-second setup
thelocalgem.com/owner/auth
💎

Create Your Account

Full Name
Sarah Johnson
Email
sarah@email.com
Password
••••••••
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GContinue with Google
Step 2

Build Your Profile

Add services, upload photos, and set your hours - your digital storefront.

  • Unlimited services
  • Photo gallery
  • Hours & location
thelocalgem.com/owner/profile
SJ
Sarah's Hair Studio
Downtown, Atlanta
Services
Women's Haircut$45
Full Color$120
Balayage$180
Photos
Step 3

Get Discovered

Instantly visible in our directory - clients search by location, service, or rating.

  • Instant visibility
  • Location search
  • Reviews boost rank
thelocalgem.com/directory/search
🔍Hair salons in Atlanta
Near MeTop RatedOpen Now
SJ
Sarah's Hair Studio
★★★★★ 4.9
HaircutColor
MK
Metro Kutz Barbershop
★★★★★ 4.8
FadeBeard

Ready to try? Create your free account in 60 seconds.

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Step 4

Upgrade to Premium

Unlock online booking, client management, marketing, and analytics.

  • 7-day free trial
  • Cancel anytime
  • No contracts
thelocalgem.com/owner/dashboard
📊 Dashboard
📅 Bookings
👥 Clients
📣 Marketing
$2,450
Revenue
38
Bookings
24
Clients
Today's Schedule
9:00 AMLisa M. - Haircut
10:30 AMKeisha W. - Color
12:00 PMOpen
Step 5

Grow Your Business

Track bookings, manage clients, and run marketing from one dashboard.

  • Booking calendar
  • Client history
  • Revenue tracking
thelocalgem.com/owner/dashboard
📊 Dashboard
📅 Bookings
👥 Clients
📣 Marketing
$2,450
Revenue
38
Bookings
24
Clients
Today's Schedule
9:00 AMLisa M. - Haircut
10:30 AMKeisha W. - Color
12:00 PMOpen
For Every Hair Professional

Not Just for Salon Owners

Working at a franchise like Great Clips? Renting a chair? The Local Gem helps you build your own brand and client base - no matter where you work today.

🏢

Franchise Stylists

You do amazing work at Great Clips, Supercuts, or Sport Clips - but all the clients belong to the franchise. The Local Gem helps you get discovered and build your personal brand while you're still employed.

Bookings and payments still go through your employer as usual - The Local Gem is your discovery and brand-building tool. You bring more clients to your chair, earn more, and build a client base for your future.

  • Clients find you online and come to your chair at the franchise
  • Slow day? Share your profile to bring more walk-ins and boost your earnings
  • Collect reviews under your own name - your portable reputation
  • When you go independent, your clients already know and trust you
💺

Chair & Booth Renters

You're already running your own business - use the full platform. Your own booking page, client management, payments, and marketing tools.

  • Your own booking link - clients book and pay you directly
  • Full client management, schedule, and marketing tools
  • Take your entire client list if you move locations
💎

Your clients. Your brand. Your future. Whether you use The Local Gem to get discovered at your current job or to run your entire independent business - every review and client relationship belongs to you.

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Businesses Listed
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Cities
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Free Listing
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min Setup Time

The Booking Pipeline

This is what happens when a client discovers your business on The Local Gem.

🔍
Client searchesFinds you by service or location$0 ad spend
💎
Views your profileReads reviews, sees your workTrust built
📅
Books appointmentPicks a date and time online$45–180 earned
🔔
You get notifiedInstant alert on your dashboardRepeat client gained
What's included?

Free Forever

  • Directory listing
  • Business profile
  • Contact info visible
  • Reviews and ratings
Start Your Free Trial

Premium7-day free trial

  • Everything in Free
  • Online booking system
  • Client management
  • Marketing automation
  • Priority in search
  • Analytics dashboard
Start Your Free Trial

Trusted by Beauty Professionals

See what business owners are saying about The Local Gem.

★★★★★ (47)

“I used to lose 6 hours a week managing DMs and phone bookings. Now clients book themselves - I just do hair.”

SM
Sarah M.
Sarah's Hair Studio
Salon
Saved 6 hrs/week
★★★★★ (83)

“The marketing engine fills my slow days automatically. My monthly revenue jumped 50% within the first month on Premium.”

MT
Marcus T.
Metro Kutz Barbershop
Barbershop
+50% monthly revenue
★★★★★ (34)

“We got 12 new clients in our first 3 weeks just from the directory listing - without spending a dollar on ads.”

PK
Priya K.
Glow Spa & Wellness
Spa
12 new clients in 3 weeks

Frequently Asked Questions

Everything you need to know before getting started.

Yes - your listing, profile, reviews, and contact info are free forever. No hidden fees.

No credit card required. You get 7 days of Premium automatically, then keep your free plan if you don't upgrade.

Under 5 minutes. Add your services and location, and you're live in our directory.

Yes - guest booking is supported. Clients pick a time, enter their info, and confirm.

You keep all free features. Premium tools like booking and marketing just pause until you subscribe.

Built for independents - no bloat, no contracts, a genuinely useful free plan, and a marketing engine that fills your empty slots.

Ready to Get Started?

Join thousands of beauty professionals already growing their business on The Local Gem.

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✓ No credit card✓ Cancel anytime✓ Free plan forever
or browse salons and beauty pros near you →
How we rank beauty businessesRead reviews from beauty professionalsRecent activity and new listingsThe Local Gem Beauty Journal